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Agrobiodiversity
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bread
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heritage cereal varieties
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means-end chain analysis
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soft and hard laddering
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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A means-end chain approach to investigate consumer motives for the choice of bread made from heritage cereals
Wang, Wen-Xiu
;
Hempel, Corinna
;
Roosen, Jutta
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10014513547
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