Documentation has endowed us with the practice of putting all our records into file folders with serial modes; thus the liability of minding them is generated. We may try to shrink the space and to minimize the labour of document keeping, but the performance of information workers and the people...

Vorliegendes Arbeitspapier beschäftigt sich mit den Individualisierungsmöglichkeiten des objektorientierten Leitstands.

Suggests that some of the most difficult decisions facing advertising managers are in planning creative tasks such as message appeals. Presents a multicriteria decision model to manage diversity and potential conflict by achieving an effective balance across a multiplicity of creative options....