Search Results - subject:"source credibility"

Influencer marketing effectiveness : a meta-analytic review

Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78

Persistent link: https://www.econbiz.de/10015192980

Typology of trust in micro-health and fitness influencers

Schultz, Carsten D. - In: Journal of consumer marketing 42 (2025) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10015205261

Value co-creation in tourism live shopping

Zhang, Yaozhi; Prebensen, Nina K. - In: Journal of business research : JBR 186 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015157990

Does negative online review matter? : an investigation of travel consumers

Pooja, K.; Upadhyaya, Pallavi - In: International journal of consumer studies 49 (2025) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10015333876

Consumers' ambiguous perceptions of advertising disclosures in influencer marketing : disentangling the effects on current and future social media engagement

Waltenrath, Adrian - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015191253

Impact of social media influencers on consumers' well-being and purchase intention : a TikTok perspective

Jamil, Raja Ahmed; Qayyum, Urba; Ul Hassan, Syed Ramiz; … - In: European journal of management and business economics : … 33 (2024) 3, pp. 366-385

, argument quality (AQ), source's credibility (SC) and influencer's kindness positively predict CW, and CW predicts purchase …

Persistent link: https://www.econbiz.de/10014581286

Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement

Waltenrath, Adrian - In: Electronic Markets 34 (2024) 1

, persuasion knowledge, and source credibility, this study develops a conceptual framework incorporating these theoretical concepts … future posts of the same author. We conclude that source credibility explains the effect of disclosures on future posts …

Persistent link: https://www.econbiz.de/10015376522

What are the significant determinants of helpfulness of online review? : an exploration across product-types

Ganguly, Boudhayan; Sengupta, Pooja; Biswas, Baidyanath - In: Journal of retailing and consumer services 78 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015095039

Influencer marketing effectiveness : giving competence, receiving credibility

Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10014513646

Get inspired and pay for the goods : an investigation of customer inspiration and purchase intention in livestream shopping

Song, Shijie; Yao, Xinlin; Zhao, Yuxiang Chris; Ba, Zhichao - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015085037