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Search: subject:"source effects"
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Consumer behaviour
5
Konsumentenverhalten
5
source effects
5
Advertising effects
4
Source effects
4
Werbewirkung
4
Advertising
3
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Communication
2
Confidence
2
Corporate social responsibility
2
Kommunikation
2
Markenimage
2
Narrative Methode
2
Narrative method
2
Publicity
2
Reputation
2
Vertrauen
2
Werbung
2
Auskunftspflicht
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Brand biographies
1
Brand communication
1
Brand management
1
Brand narratives
1
Consumer advocacy
1
Corporate Social Responsibility
1
Corporate disclosure
1
Corporate reputation
1
Credence goods
1
Customer satisfaction
1
Dienstleistungsqualität
1
Disclosure regulation
1
Ethnic group
1
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Skard, Siv
2
Thorbjørnsen, Helge
2
Bergkvist, Lars
1
Bodur, H. Onur
1
Capelli, Sonia
1
Chen, Yu-Jen
1
Collins, Alice Ford
1
Grohmann, Bianca
1
Hamby, Anne
1
Hamilton, Rebecca W.
1
Lantzy, Shannon
1
Lord, Kenneth R.
1
Moreau, Patrick
1
Ooijen, Iris van
1
Orazi, Davide
1
Putrevu, Sanjay
1
Sabadie, William
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Stewart, Katherine
1
Tezer, Ali
1
Trendel, Olivier
1
Zhou, Kris Qiang
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of interactive marketing
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Journal of public policy & marketing
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Journal of the Academy of Marketing Science
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Recherche et applications en marketing
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ECONIS (ZBW)
8
RePEc
1
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1
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9
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1
Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne
;
Orazi, Davide
;
Moreau, Patrick
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
Saved in:
2
When disclosures backfire : aversive
source
effects
for personalization disclosures on less trusted platforms
Ooijen, Iris van
- In:
Journal of interactive marketing
57
(
2022
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10015424168
Saved in:
3
Online reviews of credence service providers : what do consumers evaluate, do other consumers believe the reviews, and are interventions needed?
Lantzy, Shannon
;
Hamilton, Rebecca W.
;
Chen, Yu-Jen
; …
- In:
Journal of public policy & marketing
40
(
2021
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10012534331
Saved in:
4
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
5
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
Saved in:
6
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Saved in:
7
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
8
Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of Business Ethics
124
(
2014
)
1
,
pp. 149-160
consumer skepticism. In this article, we extend existing research by showing that
source
effects
in the communication of social …
Persistent link: https://www.econbiz.de/10010989991
Saved in:
9
Faire rire ou faire peur? : le rôle modérateur de l'attractivité de la source et de ses habitudes de communication lors d'une campagne électorale
Capelli, Sonia
;
Sabadie, William
;
Trendel, Olivier
- In:
Recherche et applications en marketing
27
(
2012
)
2
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010199794
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