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Subject
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Co-creation 1 Consumer behaviour 1 Customer integration 1 Internet marketing 1 Konsumentenverhalten 1 Kundenintegration 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Personalisierung 1 Personalization 1 Product information 1 Product quality 1 Product testing 1 Produktinformation 1 Produktqualität 1 Produkttest 1 Social Web 1 Social web 1 Viral marketing 1 Virales Marketing 1 content-based review feature 1 online reviews 1 product reviews 1 source-based review feature 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
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Huang, Liqiang 1 Li, Mengxiang 1 Tan, Chuan-hoo 1 Wei, Kwok Kee 1
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International journal of electronic commerce : IJEC 1
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ECONIS (ZBW) 1
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Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang; Huang, Liqiang; Tan, Chuan-hoo; Wei, Kwok Kee - In: International journal of electronic commerce : IJEC 17 (2012/13) 4, pp. 101-136
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