According to standard rational choice theory, as commonly used in political science and economics, an agent's fundamental preferences are exogenously fixed, and any preference change over decision options is due to Bayesian information learning. Although elegant and parsimonious, such a model...

There are two distinct views on how candidate (or party) issue strategies influence mass evaluations. One is the view underlying the classic spatial model that the proximity between the voter's own issue positions and the positions taken by the candidates drives the evaluation. The other view is...