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  • Search: subject:"speech act theory"
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Year of publication
Subject
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speech act theory 10 Speech act theory 8 Social Web 7 Social web 7 Consumer behaviour 6 Konsumentenverhalten 6 Communication 4 Kommunikation 4 Emotion 3 Speech Act Theory 3 Viral marketing 3 Virales Marketing 3 Audiences 2 Austerity 2 Beziehungsmarketing 2 Brazil 2 Central Bank Communication 2 Change conversations 2 Financial Sector 2 Internal communication 2 Interne Kommunikation 2 Leadership 2 Linguistics 2 Linguistik 2 Narrative Process Analysis 2 Online retailing 2 Online-Handel 2 Organizational change 2 Relationship marketing 2 Social media communication 2 Stakeholders 2 Text mining 2 implicature 2 Algorithm 1 Algorithmus 1 Analytical 1 Automated text analysis 1 Automation 1 Automatisierung 1 Beschwerdemanagement 1
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Online availability
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Undetermined 14 Free 5
Type of publication
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Article 21
Type of publication (narrower categories)
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Article in journal 17 Aufsatz in Zeitschrift 17 Article 1 conceptual-paper 1 research-article 1
Language
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English 21
Author
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Ludwig, Stephan 4 Ruyter, Ko de 3 Herrmann-Pillath, Carsten 2 Laer, Tom van 2 Montargot, Nathalie 2 Adanlawo, Eyitayo Francis 1 Aleti, Torgeir 1 Argyris, Young Anna 1 Bau Macedo, Luís Otávio 1 Ben Lahouel, Béchir 1 Benjamin, Victor 1 Briers, Barbara 1 Campbell, Kim Sydow 1 Chaka, Mpho 1 Coron, Clotilde 1 Dulek, Ronald E. 1 Friedman, Mike 1 Grewal, Dhruv 1 He, Xzavier 1 Hiller, Alex 1 Holt, Robin 1 Hou, Ronglin 1 Kim, Yongsuk 1 Lahouel, Béchir Ben 1 Lamey, Lien 1 Lescoat, Pierre 1 MArinescu, Livu 1 Macedo, Luís Otávio Bau 1 Monu, Kafui 1 Ordenes, Francisco Villarroel 1 Pallant, Jason I. 1 Popp, Andrew 1 Quach, Sara 1 Raghu, T. S. 1 Razzaq, Ali 1 Scheibmayr, Isabella 1 Shao, Wei 1 Thomson, Matthew 1 Tuan, Annamaria 1 Wang, Fei 1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Acta Universitatis Danubius. OEconomica 1 European Business Review 1 European business review : EBR ; the official journal of the International Management Centres, Europe 1 Information systems research : ISR 1 International journal of business communication : IJBC : a publication of the Association for Business Communication 1 Journal of Consumer Marketing 1 Journal of Contextual Economics – Schmollers Jahrbuch 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of contextual economics : Schmollers Jahrbuch 1 Journal of interactive marketing 1 Journal of management information systems : JMIS 1 Journal of retailing and consumer services 1 Management & organizational history : MOH 1 The journal of consumer marketing 1
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Source
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ECONIS (ZBW) 17 Other ZBW resources 2 EconStor 1 RePEc 1
Showing 1 - 10 of 21
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BMW is powerful, beemer is not : nickname branding impairs brand performance
Zhang, Zhe; Ye, Ning; Thomson, Matthew - 2025
Persistent link: https://www.econbiz.de/10015374162
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Public speech as a tool for nation-building : an analysis of Thabo Mbeki's speeches
Chaka, Mpho; Adanlawo, Eyitayo Francis - 2023
Persistent link: https://www.econbiz.de/10014468026
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How to do HRM with numbers? : a performative lens on HR metrics, HR analytics and HR algorithms
Coron, Clotilde; Scheibmayr, Isabella; Lescoat, Pierre - 2025
Persistent link: https://www.econbiz.de/10015372684
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Marketer behaviour : a case for making this socially real
Woodall, Tony; Hiller, Alex - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1369-1400
Persistent link: https://www.econbiz.de/10013466532
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To tell, not to yell : the effect of writer's intents on readers' perceived helpfulness of online product reviews
Briers, Barbara; He, Xzavier; Lamey, Lien - In: Journal of interactive marketing 59 (2024) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10015158292
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Narratives and Economic Policy: Theoretical Explorations and the Case of Central Bank Communication in Brazil
Herrmann-Pillath, Carsten; Bau Macedo, Luís Otávio - In: Journal of Contextual Economics – Schmollers Jahrbuch 141 (2021) 3, pp. 243-272
theoretical framework of narrative analysis that is based on the philosophy of language, especially speech act theory, motivated …
Persistent link: https://www.econbiz.de/10014524531
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Designing marketing content for social commerce to drive consumer purchase behaviors : a perspective from speech act theory
Wang, Fei; Xu, Haifeng; Hou, Ronglin; Zhu, Zhen - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239851
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Towards an understanding of meme marketing : conceptualisation and empirical evidence
Razzaq, Ali; Shao, Wei; Quach, Sara - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 7/8, pp. 670-701
Persistent link: https://www.econbiz.de/10014321538
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Augmenting social bot detection with crowd-generated labels
Benjamin, Victor; Raghu, T. S. - In: Information systems research : ISR 34 (2023) 2, pp. 487-507
Persistent link: https://www.econbiz.de/10014323711
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Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna; Monu, Kafui; Kim, Yongsuk; Zhou, Yilu - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
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