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~isPartOf:"Economics Papers from University Paris Dauphine"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"sponsorship"
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Sponsoring
16
Sponsorship
16
Consumer behaviour
10
Konsumentenverhalten
10
sponsorship
7
Advertising effects
6
Werbewirkung
6
Advertising
4
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Sportmarketing
4
Sports marketing
4
Werbung
4
parrainage
4
Brand management
3
Corporate disclosure
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Unternehmenspublizität
3
associations à la marque
3
brand associations
3
brand image
3
congruence
3
Celebrity endorsement
2
Celebrity-Werbung
2
Public relations
2
Social Web
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Social web
2
Sport event
2
Sportveranstaltung
2
fit
2
image de marque
2
sponsorship disclosure
2
trust
2
Öffentlichkeitsarbeit
2
Ambush marketing
1
Arts
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Fleck-Dousteyssier, Nathalie
4
Ryan, Annmarie
3
Abbasi, Amir Zaib
1
Abratt, Russell
1
André, Stéphane
1
Bang Nguyen Viet
1
Blois, Keith J.
1
Broderick, Anne J.
1
Dai, Yue
1
Darpy, Denis
1
Ding Hooi Ting
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Dua, Sahil
1
Fahy, John
1
Feng, Yang
1
Fu, Lunrui
1
Garry, Tony
1
Hang Nguyet Phuong Vo
1
Hussain, Ali
1
Jia, Wufan
1
Johnston, Margaret A.
1
Joo, Eunsin
1
Ju, Ilwoo
1
Kanthawala, Shaheen
1
Kapoor, Payal S.
1
Khai Cong Dinh
1
Kononova, Anastasia
1
Kucza, Gunther
1
Lahiffe, Katy
1
Lee, Hyunmin
1
Lings, Ian N.
1
Lou, Chen
1
Ma, Wenjuan
1
Maanda, Penelope Maserame
1
Martin, Brett A. S.
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Mingione, Michela
1
O'Connor, Peter
1
Owen, Kate M.
1
Paulsen, Neil
1
Rehman, Umair
1
Roux, Elyette
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Université Paris-Dauphine (Paris IX)
5
Published in...
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Economics Papers from University Paris Dauphine
Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
40
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
17
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
11
Research
10
Springer eBook Collection
10
International journal of sport finance
9
Journal of marketing communications
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Sport Management Review
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of Business Research
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
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ECONIS (ZBW)
16
RePEc
5
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1
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10
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21
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Date (oldest first)
1
Increasing trust in influencer marketing : the effects of
sponsorship
disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
2
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
3
Social media influencer promoted sustainable fashion : effects of
sponsorship
and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
4
Can brand
sponsorship
increase download intention for mHealth apps? : the role of issue relevance, brand involvement, and perceived app quality
Yang, Jing
;
Kanthawala, Shaheen
;
Joo, Eunsin
;
Kononova, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 869-892
model and heuristic systematic model), theory of reasoned action, and
sponsorship
literature. …
Persistent link: https://www.econbiz.de/10013277323
Saved in:
5
Can sports
sponsorship
affect consumers' motivation for sports consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
6
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
7
A
sponsorship
disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
8
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
9
The influence of sport
sponsorship
on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
10
Rules of engagement : a discrete choice analysis of
sponsorship
decision making
Johnston, Margaret A.
;
Paulsen, Neil
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 634-663
Persistent link: https://www.econbiz.de/10010375847
Saved in:
1
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