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~isPartOf:"Economics Papers from University Paris Dauphine"
~subject:"échelle"
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échelle
parrainage
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sponsorship
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congruence
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La congruence dans le parrainage : définition, rôle et mesure
Fleck-Dousteyssier, Nathalie
;
Roux, Elyette
;
Darpy, Denis
-
Université Paris-Dauphine (Paris IX)
-
2006
The concept of congruence has been recently introduced in
sponsorship
research, whereas it has been already widely …
Persistent link: https://www.econbiz.de/10010707757
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