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~isPartOf:"Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]"
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Sponsorship
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Markenimage
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Sports economics
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Sportökonomik
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German
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Haase, Henning
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Hermanns, Arnold
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Hofstetter, Charlotte
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Lehmann, Erik
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Mussler, Dieter
1
Purtschert, Robert
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
International Journal of Sports Marketing and Sponsorship
108
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
40
European Journal of Marketing
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Journal of advertising research
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Sport, Business and Management: An International Journal
19
International journal of advertising : the review of marketing communications
17
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Strategic Direction
11
The journal of business & industrial marketing
11
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Springer eBook Collection
10
Journal of promotion management : innovations in planning and applied research
9
Corporate Communications: An International Journal
8
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of Product & Brand Management
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Sport Management Review
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Journal of Services Marketing
6
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ECONIS (ZBW)
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1
Theoretische Modelle des Sportsponsoring
Haase, Henning
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 9-30)
.
2001
Persistent link: https://www.econbiz.de/10001559183
Saved in:
2
Die Rolle des Sponsoring für den Sport: facts and figures
Mussler, Dieter
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 31-44)
.
2001
Persistent link: https://www.econbiz.de/10001559185
Saved in:
3
Die operative Sponsoring-Planung aus der Sicht des Gesponserten: ein heuristischer Ansatz
Purtschert, Robert
;
Hofstetter, Charlotte
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 45-62)
.
2001
Persistent link: https://www.econbiz.de/10001559187
Saved in:
4
Konsequenzen aus der Umwandlung von Vereinen in erwerbswirtschaftliche Organisationen und Auswirkungen auf das Sponsoring
Lehmann, Erik
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 79-103)
.
2001
Persistent link: https://www.econbiz.de/10001559189
Saved in:
5
Sportsponsoring und sein gesellschaftlicher Stellenwert
Hermanns, Arnold
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 123-125)
.
2001
Persistent link: https://www.econbiz.de/10001559192
Saved in:
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