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~isPartOf:"Journal of the Academy of Marketing Science"
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Sponsoring
6
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6
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2
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Cornwell, T. Bettina
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Mazodier, Marc
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Olson, Erik L.
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Pappu, Ravi
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Rezaee, Amir
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Journal of the Academy of Marketing Science
International Journal of Sports Marketing and Sponsorship
108
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
40
European Journal of Marketing
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Journal of advertising research
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Sport, Business and Management: An International Journal
19
International journal of advertising : the review of marketing communications
17
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Strategic Direction
11
The journal of business & industrial marketing
11
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Springer eBook Collection
10
Journal of promotion management : innovations in planning and applied research
9
Corporate Communications: An International Journal
8
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of Product & Brand Management
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Sport Management Review
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Journal of Services Marketing
6
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ECONIS (ZBW)
6
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1
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
2
Sponsorship
-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
3
Corporate
sponsorship
as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
4
Are
sponsorship
announcements good news for the shareholders? : evidence from international stock exchanges
Mazodier, Marc
;
Rezaee, Amir
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 586-600
Persistent link: https://www.econbiz.de/10010126675
Saved in:
5
Achieving brand loyalty through
sponsorship
: the role of fit and self-congruity
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 807-820
Persistent link: https://www.econbiz.de/10009679034
Saved in:
6
Sponsorship
effect metric : assessing the financial value of sponsoring by comparisons to television advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 505-515
Persistent link: https://www.econbiz.de/10003926608
Saved in:
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