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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Bewertung"
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Marketing letters : a journal of research in marketing
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Berliner Reihe zum Marketing : Arbeitspapiere
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity
sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
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