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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Bewertung"
~subject:"Arbeitsgruppe"
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Marketing letters : a journal of research in marketing
European Sport management quarterly : ESMQ
4
International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
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Journal for global business advancement : JGBA
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Journal of business research : JBR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Berliner Reihe zum Marketing : Arbeitspapiere
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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Handbuch Wirtschaft und Kultur : Formen und Fakten unternehmerischer Kulturförderung
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Handbuch der Marktforschung
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International journal of management and marketing research : IJMMR
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International journal of sport finance
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Psychology & marketing
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Sport management review
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The journal of business & industrial marketing
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Transforming relationship marketing : strategies and business models in the digital age
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Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
2
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity
sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
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