Search Results - subject:"sponsorship disclosure"

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - In: Psychology & marketing 42 (2025) 1, pp. 214-235

Persistent link: https://www.econbiz.de/10015372974

Generation Z purchase intentions: Does sponsorship disclosure matter?

Sesar, Vesna; Hunjet, Anica; Martinčević, Ivana - In: Business Systems Research (BSR) 14 (2023) 2, pp. 158-172

influencer credibility between sponsorship disclosure and purchase intention among the Generation Z. Methods/Approach: We used a … indicate that the direct influence of sponsorship disclosure on purchase intention is non-significant. However, this relation …

Persistent link: https://www.econbiz.de/10015408698

Disclosure in incentivized reviews : does it protect consumers?

Park, Sungsik; Shin, Woochoel; Xie, Jinhong - In: Management science : journal of the Institute for … 69 (2023) 11, pp. 7009-7021

Persistent link: https://www.econbiz.de/10014435450

Generation Z purchase intentions : does sponsorship disclosure matter?

Sesar, Vesna; Hunjet, Anica; Martinčević, Ivana - In: Business systems research : a system view accross … 14 (2023) 2, pp. 158-172

Persistent link: https://www.econbiz.de/10014527265

Effects of sponsorship disclosures on social media influencer-user psychological contract violation : moderated mediation effects through the expectancy violations lens

Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant - In: Journal of consumer marketing 42 (2025) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10015205247

Does disclosing commercial intention benefit brands? : mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising

Shen, Pengyi; Nie, Xuan; Tong, Congcong - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 673-693

Persistent link: https://www.econbiz.de/10015416721

Sponsorship disclosure on social media : literature review and future research agenda

Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant - In: Management review quarterly 74 (2024) 3, pp. 1589-1617

Persistent link: https://www.econbiz.de/10015125065

Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type

Jia, Wufan; Fu, Lunrui; Dai, Yue - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 615-638

Persistent link: https://www.econbiz.de/10014513566

How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing

Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343

Persistent link: https://www.econbiz.de/10014234031

Social media influencers and consumer engagement : a review and future research agenda

Pradhan, Bandinee; Kishore, Kaushal; Gokhale, Nilesh - In: International journal of consumer studies 47 (2023) 6, pp. 2106-2130

Persistent link: https://www.econbiz.de/10014427258