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Consumer behaviour
40
Konsumentenverhalten
40
Sports marketing
37
Sportmarketing
36
Sports
33
Sport
32
Computerspiel
27
Video game
27
Sponsoring
26
Sponsorship
26
Sport event
23
Sportveranstaltung
23
Professional sports
19
Profisport
19
Brand image
16
Markenimage
16
Social Web
15
Social web
15
Brand management
13
Football
13
Fußball
13
Markenführung
13
Advertising effects
11
Werbewirkung
11
Beziehungsmarketing
9
Innovation
9
Relationship marketing
9
Sport organization
9
Sportorganisation
9
Athletes
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Emotion
6
Gambling
6
Glücksspiel
6
Sportler
6
Advertising
5
Arbeitsgruppe
5
Betriebliche Wertschöpfung
5
Big event
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95
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Cornwell, T. Bettina
4
Bee, Colleen
3
Allal-Chérif, Oihab
2
Boronczyk, Felix
2
Breuer, Christoph
2
Choi, Jeonghye
2
Dalakas, Vassilis
2
Deitz, George D.
2
Dwivedi, Yogesh Kumar
2
Funk, Daniel C.
2
Ghosh, Tathagata
2
Grohs, Reinhard
2
King, Jesse
2
Koenigstorfer, Joerg
2
Lacey, Russell
2
Núñez-Pomar, Juan
2
Pizzo, Anthony D.
2
Prado-Gascó, Vicente
2
Raventós, Pedro
2
Reisinger, Heribert
2
Scheinbaum, Angeline Close
2
Sreejesh, S.
2
Zolezzi, Sandro
2
Abrate, Graziano
1
Aiken, Kirk Damon
1
Al Emadi, Ahmed
1
Alvarez, Isabel
1
Amato, Christie
1
Año Sanz, Vicente
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Año, Vicente
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Backhaus, Christof
1
Badrinarayanan, Vishag A.
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1
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1
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1
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1
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1
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Journal of business research : JBR
Journal of sports economics
662
Journal of sport management : the official journal of the North American Society of Sport Management
500
Sport management review
443
European Sport management quarterly : ESMQ
429
International journal of sport management and marketing : IJSMM
402
Sport marketing quarterly : preferred journal of the Sport Marketing Association
269
International journal of sport finance
261
International journal of sports marketing & sponsorship
207
IASE Conference Papers
204
Applied economics
182
Discussion paper series / IZA
113
Journal of Sports Economics
102
SpringerLink / Bücher
102
Applied economics letters
98
Tourism management : research, policies, practice
90
Working Papers / International Association of Sport Economists - IASE
87
NBER working paper series
70
European journal of operational research : EJOR
66
IZA Discussion Paper
65
Sport, Business and Management : an international journal ; SBM
65
Working paper / National Bureau of Economic Research, Inc.
65
Economic inquiry : journal of the Western Economic Association International
59
Southern economic journal
53
Working Papers / Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
52
NBER Working Paper
51
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
50
Springer eBook Collection
49
The journal of gambling business and economics
47
Atlantic economic journal : AEJ
44
Contemporary economic policy : a journal of Western Economic Association International
43
IZA Discussion Papers
43
International journal of forecasting
43
Journal of economic behavior & organization : JEBO
41
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
41
Research
41
Scottish journal of political economy : the journal of the Scottish Economic Society
40
Discussion paper / Centre for Economic Policy Research
39
International Journal of Sport Finance
39
Journal of advertising research
39
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ECONIS (ZBW)
95
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1
Sports
teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
2
The path to game-day attendance runs through
sports
fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
3
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
4
Sports
fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
5
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
6
Fantasy
sports
and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
7
Game changing innovation or bad beat? : how
sports
betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
8
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
9
Measuring the effectiveness of facility naming rights sponsorships
Martin, David S.
;
Bourdeau, Brian L.
;
Stephan, John
- In:
Journal of business research : JBR
110
(
2020
),
pp. 51-64
Persistent link: https://www.econbiz.de/10012237822
Saved in:
10
Apart we ride together : the motivations behind users of mixed-reality
sports
Westmattelmann, Daniel
;
Grotenhermen, Jan-Gerrit
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 316-328
Persistent link: https://www.econbiz.de/10012643767
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