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~isPartOf:"Sport, Business and Management : an international journal ; SBM"
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Sportmarketing
25
Sports marketing
25
Sport
17
Sports
17
Consumer behaviour
14
Konsumentenverhalten
14
Professional sports
14
Profisport
14
Football
10
Fußball
10
Sport event
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Advertising effects
5
Beziehungsmarketing
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Relationship marketing
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Sponsoring
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Sponsorship
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Sport organization
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Sportorganisation
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Werbewirkung
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Brand image
4
Brand management
4
Management
4
Markenführung
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Markenimage
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Sport sponsorship
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Internet marketing
3
Online-Marketing
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Sport policy
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Sportpolitik
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Sports economics
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Sportökonomik
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Team identification
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Arbeitsgruppe
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Brasilien
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Brazil
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Event marketing
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Koronios, Konstantinos
3
Ntasis, Lazaros
3
Dimitropoulos, Panagiotis
2
Agyemang, Kwame J. A.
1
Akbari Yazdi, Hossein
1
Alexandris, Kostas
1
Annamalai, Balamurugan
1
Armbrecht, John
1
Ayenor, Nana Ama
1
Bortey, Joel Nii Borte
1
Breuer, Christoph
1
Briggs, Kristie
1
Byon, Kevin K.
1
Chandrasekaran, Shabana
1
Choi, Jun Woo
1
Dees, Windy
1
Dimitropoulos, Panos
1
Dwyer, Brendan
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Elahi, Alireza
1
Ellis, Dana
1
Erichsen, Morten
1
Felbert, Aaron von
1
Finch, David J.
1
Fody, Emma
1
Gavrila, Simona
1
George, Joliss Helen
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Gerke, Anna
1
Gutierrez, Diego
1
Hammond, Marilyn
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Heo, Yoon
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Hoff, Kristina J.
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Holum, Marthe
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Isard, Risa F.
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Jakobsen, Tor G.
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Kotrba, Vojtech
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Kural, Sercan
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Lee, Seomgyun
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Legg, David
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Sport, Business and Management : an international journal ; SBM
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
Journal of sport management : the official journal of the North American Society of Sport Management
130
International journal of sports marketing & sponsorship
129
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
35
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
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ECONIS (ZBW)
25
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1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
3
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
4
Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
5
How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik
;
Armbrecht, John
;
Lundberg, Erik
;
Nilsson, …
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
Saved in:
6
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
7
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
8
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
9
Attrition in entry-level ticket sales positions : a survival analysis
Pierce, David Allen
;
Wanless, Elizabeth
;
Popp, Nels
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10014317827
Saved in:
10
Just one screen is not enough : Social TV role to Brazilian fans of Major League Soccer
Moura, Bruno Melo
;
Souza-Leão, André Luiz Maranhão de
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 326-353
Persistent link: https://www.econbiz.de/10014317840
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