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~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~isPartOf:"European journal of marketing : EJM"
~person:"Feigné, Matthieu"
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Feigné, Matthieu
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Sport marketing in a global environment : strategic perspectives
European journal of marketing : EJM
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Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
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