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~isPartOf:"Strategies in sports marketing : technologies and emerging trends"
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Sportmarketing
12
Sports marketing
12
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3
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Chile
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English
12
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Baena, Verónica
2
Breuer, Christoph
2
Aragonés-Jericó, Cristina
1
Baeza, Steve
1
Blay Arráez, Rocío
1
Dallmeyer, Sören
1
Hallmann, Kirstin
1
Hidalgo Carbone, Daniela Cecilia
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Kasesap, Kijpokin
1
Leng, Ho Keat
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Liu, Ran
1
Mattera, Marina
1
Palmero, Mauro
1
Poblete Gutierrez, Leandro Rodrigo
1
Price, Kelly
1
Rumpf, Christopher
1
Sanahuja Peris, Guillermo
1
Stefani, Raymond T.
1
Thwaites, Des
1
Vasquez Cerda, José Luis
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Strategies in sports marketing : technologies and emerging trends
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
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ECONIS (ZBW)
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1
The ball is in your court : using socially responsible actions as an effective marketing tool
Mattera, Marina
;
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 74-87)
.
2014
Persistent link: https://www.econbiz.de/10010362536
Saved in:
2
The marketing implications of international sports rating systems
Stefani, Raymond T.
- In:
Strategies in sports marketing : technologies and …
,
(pp. 58-72)
.
2014
Persistent link: https://www.econbiz.de/10010362537
Saved in:
3
Sports tourism marketing
Hallmann, Kirstin
;
Dallmeyer, Sören
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 40-57)
.
2014
Persistent link: https://www.econbiz.de/10010362538
Saved in:
4
The marketing of the F1 SingTel Singapore Grand Prix
Leng, Ho Keat
- In:
Strategies in sports marketing : technologies and …
,
(pp. 29-39)
.
2014
Persistent link: https://www.econbiz.de/10010362542
Saved in:
5
The role of
sports
marketing
in the global marketplace
Kasesap, Kijpokin
- In:
Strategies in sports marketing : technologies and …
,
(pp. 279-298)
.
2014
Persistent link: https://www.econbiz.de/10010362960
Saved in:
6
The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
Saved in:
7
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
8
Effect of image transmission in sports sponsorships in Chile
Hidalgo Carbone, Daniela Cecilia
;
Poblete Gutierrez, …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 219-237)
.
2014
Persistent link: https://www.econbiz.de/10010362964
Saved in:
9
Getting brand commitment through Internet and mobile
sports
marketing
: an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
Saved in:
10
Ambush marketing
Liu, Ran
;
Thwaites, Des
- In:
Strategies in sports marketing : technologies and …
,
(pp. 187-202)
.
2014
Persistent link: https://www.econbiz.de/10010362967
Saved in:
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