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United States
Sports marketing
2,076
Sportmarketing
2,037
Professional sports
1,010
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1,010
Sport
891
Sports
846
Consumer behaviour
704
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499
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469
Sportorganisation
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Sport event
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Sport organization
460
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444
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436
Brand management
332
Markenführung
330
Markenimage
248
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Sports economics
197
Sportökonomik
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Beziehungsmarketing
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Relationship marketing
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Sportpolitik
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Sport policy
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Social web
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Sportler
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Bennett, Gregg
5
Ferreira, Mauricio
4
Greenwell, T. Christopher
4
Kent, Aubrey
4
Ballouli, Khalid
3
Cheong, Yunjae
3
Cooper, Coyte G.
3
Drayer, Joris
3
Dwyer, Brendan
3
Lee, Jaedeock
3
Pedersen, Paul M.
3
Shapiro, Stephen L.
3
Walker, Matthew
3
Walsh, Patrick
3
Andreff, Wladimir
2
Chalip, Laurence Hilmond
2
Clark, John S.
2
Cornwell, T. Bettina
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James, Jeffrey D.
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Kwak, Dae Hee
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Lee, Donghun
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Lee, Seungbum
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Lyberger, Mark R.
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McEvoy, Chad D.
2
McKelvey, Steve
2
Melton, E. Nicole
2
Reams, Lamar
2
Ross, Stephen D.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
International journal of sport management and marketing : IJSMM
25
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport management review
11
International journal of sports marketing & sponsorship
9
Sport marketing in a global environment : strategic perspectives
4
Journal of sports economics
3
European Sport management quarterly : ESMQ
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
The global sport economy : contemporary issues
2
American journal of business : applying research to practice ; AJB
1
Customer-centric marketing strategies : tools for building organizational performance
1
Edward Elgar E-Book Archive
1
Enterprise & society : the international journal of business history
1
Eurasian business review
1
Europäische Hochschulschriften
1
Integrated marketing communication
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurial venturing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of modelling in management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New horizons in the economics of sports
1
New horizons in the eocnomics of sport
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Southern economic journal
1
Sport and public policy : social, political, and economic perspectives
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ECONIS (ZBW)
162
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1
MLS as a sports product - the prominence of the world's game in the U.S.
Greyser, Stephen A.
;
Cortsen, Kenneth
-
2021
Persistent link: https://www.econbiz.de/10012586367
Saved in:
2
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
3
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
4
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
5
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
6
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
7
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
8
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
9
Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Kennedy, Joseph C .
;
Kim, Andrew
;
Johnson, Lauren M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 207-218)
.
2022
Persistent link: https://www.econbiz.de/10013475293
Saved in:
10
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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