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  • Search: subject:"standardization/adaptation"
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Year of publication
Subject
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International marketing 5 Internationales Marketing 5 Standardization 5 Brand management 4 International market entry 4 Internationaler Markteintritt 4 Markenführung 4 Marketing management 4 Marketingmanagement 4 Standardisierung 4 Standardization/adaptation 4 Einzelhandel 2 Emerging economies 2 European Union and Greater China regions 2 Foreign market entry (FME) 2 Globalisierung 2 Globalization 2 Immigrant employee/employer 2 Multinationales Unternehmen 2 Profitability 2 Retail trade 2 Schwellenländer 2 Social networks 2 Standardization/adaptation theory 2 Strategic management 2 Strategisches Management 2 Transnational corporation 2 Advertising standardization‐adaptation 1 Auslandsinvestition 1 Australia 1 Australien 1 Außenwirtschaftsförderung 1 Brand image 1 Brand strategy 1 Chefs 1 China 1 Consumer behaviour 1 Consumer localism 1 Contingency theory 1 Corporate culture 1
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Online availability
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Undetermined 8
Type of publication
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Article 12
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Aufsatz im Buch 1 Book section 1 research-article 1
Language
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English 10 Undetermined 2
Author
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Kim, Saejoon 2 Kirca, Ahmet H. 2 Nath, Pravin 2 Andras, Trina Larsen 1 Apaolaza‐Ibáñez, Vanessa 1 Bzusnaina, Izzudin 1 Chang, Hsing-Hua Stella 1 Chirapanda, Suthawan 1 Chung, Henry F. L. 1 Chung, Henry F.L. 1 Fong, Cher Min 1 Hartmann, Patrick 1 Hultman, Magnus 1 Kotulla, Thomas 1 Oghazi, Pejvak 1 Oyeniyi, Omotayo 1 Perrigot, Rozenn 1 Samiee, Saeed 1 Schmid, Stefan 1 Tung, Rosalie L. 1 Tung, Rosalie Lam 1 Woodall, Tony 1
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Published in...
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International business review : the official journal of the European International Business Academy 2 Journal of international marketing 2 Annals - Economic and Administrative Series - 1 European Journal of Marketing 1 International Business Review 1 International journal of emerging markets 1 Journal of business research : JBR 1 Journal of retailing 1 Managing Networks in the Digital Economy : Alliances, Cooperatives, Franchise Chains, Platforms and Digitalization 1 Marketing : ZFP ; journal of research and management 1
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Source
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ECONIS (ZBW) 9 RePEc 2 Other ZBW resources 1
Showing 11 - 12 of 12
Cover Image
Immigrant social networks and foreign entry : Australia and New Zealand firms in the European Union and Greater China
Chung, Henry F. L.; Tung, Rosalie Lam - In: International business review : the official journal of … 22 (2013) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009719562
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Cover Image
Effect of Marketing Strategy on Export Performance: Evidence from Nigerian Export Companies
Oyeniyi, Omotayo - In: Annals - Economic and Administrative Series - 3 (2009) 1, pp. 249-261
Persistent link: https://www.econbiz.de/10010632847
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