Karničar Šenk, Mateja; Roblek, Matjaž - In: Journal of Business Economics and Management (JBEM) 20 (2019) 1, pp. 149-167
The purpose of this study is to examine the impact of the standardization of the new product development (NPD) process on its efficiency. A dilemma exists with regard to determining to what extent NPD processes should be standardized, in order to not hinder the operators during the performance...
