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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.
;
Merz, Miwa Y.
;
Nurgaleeva, Dinara I.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
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