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Beziehungsmarketing 1 Consumer behaviour 1 Customer satisfaction 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 TAM 1 consistency theory 1 consumer culture theory 1 consumer perspective 1 customer satisfaction 1 dynamic level 1 epistemology level 1 level of customer experience 1 online customer experience 1 organisational perspective 1 static level 1 stimulus-organism-response 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Deshwal, Pankaj 1 Goyal, Mehak 1
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International journal of internet marketing and advertising : IJIMA 1
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ECONIS (ZBW) 1
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Online customer experience : a review based on theories
Goyal, Mehak; Deshwal, Pankaj - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 84-117
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