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Year of publication
Subject
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Adaptive marketing capabilities 1 Advertising 1 Advertising effects 1 Aggregation 1 Competence 1 Competitive advantage 1 Competitive strategy 1 Consumer behaviour 1 Creativity 1 Decision 1 Dynamic capabilities 1 Dynamische Kompetenzen 1 Entscheidung 1 Impossibility theorem 1 Internet marketing 1 Kompetenz 1 Konsumentenverhalten 1 Kreativität 1 Marketing 1 Marketing management 1 Marketing strategy 1 Marketingmanagement 1 Online-Marketing 1 Outside-in vs. inside-out strategy 1 Präferenztheorie 1 R-A theory 1 Rationality 1 Rationalität 1 Resource-based view 1 Ressourcenorientierter Ansatz 1 Social welfare function 1 Soziale Wohlfahrtsfunktion 1 Static vs. dynamic strategy 1 Strategic management 1 Strategisches Management 1 Theorie 1 Theory 1 Theory of preferences 1 Unmöglichkeitstheorem 1 Werbewirkung 1
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Online availability
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Free 2 Undetermined 2
Type of publication
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Article 2 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 3 Undetermined 1
Author
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Bruce, Norris I. 1 Dietrich, Franz 1 Hunt, Shelby D. 1 List, Christian 1 Luciano, Elisa 1 Madhavaram, Sreedhar 1 Murthi, B. P. S. 1 Rao, Ram C. 1 Regis, Luca 1 Rosa, Clemente De 1
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Institution
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Collegio Carlo Alberto, Università degli Studi di Torino 1
Published in...
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Carlo Alberto Notebooks 1 Documents de travail du Centre d'Economie de la Sorbonne 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Journal of marketing research : JMR 1
Source
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ECONIS (ZBW) 3 RePEc 1
Showing 1 - 4 of 4
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Dynamically rational judgment aggregation
Dietrich, Franz; List, Christian - 2021
Persistent link: https://www.econbiz.de/10012667150
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Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
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A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
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Static versus dynamic longevity-risk hedging
Rosa, Clemente De; Luciano, Elisa; Regis, Luca - Collegio Carlo Alberto, Università degli Studi di Torino - 2015
This paper provides the static, swap-based hedge for an annuity, and compares it with the dynamic, delta-based hedge, achieved using longevity bonds. We assume that the longevity intensity is distributed according to a CIR-type process and provide closed-form derivatives prices and hedges, also...
Persistent link: https://www.econbiz.de/10011202917
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