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  • Search: subject:"status orientation"
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Beziehungsmarketing 1 Consumer behaviour 1 Electronic Banking 1 Electronic banking 1 Financial inclusion 1 Finanzielle Inklusion 1 Innovation adoption 1 Innovationsakzeptanz 1 Konsumentenverhalten 1 M-banking 1 Relationship marketing 1 Structural equation model 1 Strukturgleichungsmodell 1 financial inclusion 1 relationship quality 1 status orientation 1 structural equation modeling 1
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Free 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Badiang, Alphonse Mefoute 1 Nkwei, Emile Saker 1
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Cogent business & management 1
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ECONIS (ZBW) 1
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Mobile banking adoption its antecedents and post-adoption effects : the role of consumers status orientation in an African context
Badiang, Alphonse Mefoute; Nkwei, Emile Saker - In: Cogent business & management 11 (2024) 1, pp. 1-18
tests the moderating effect of consumer status orientation on the relationship between adoption intention and its …
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