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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Competing through categorization : product- and audience-centric strategies in an evolving categorical structure
Kodeih, Farah
;
Bouchikhi, Hamid
;
Gauthier, Valérie
- In:
Organization studies : an international …
40
(
2019
)
7
,
pp. 995-1023
Persistent link: https://www.econbiz.de/10012061551
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