ZHANG, JU-LIANG - In: Asia-Pacific Journal of Operational Research (APJOR) 29 (2012) 06, pp. 1250038-1
Firms often utilize promotion (such as coupons, advertisements, recruitment of excellent salespeople, and leafleting etc.) and dynamic adjustment of price to manage customers as well as proper production/inventory plan to satisfy the customers to get maximal profit in a firm. The decision on...