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Journal of promotion management : innovations in planning and applied research
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From trait to choice : how regulatory focus shapes
store
promotion
usage
Dhara, Ram Mohan
;
Dawra, Jagrook
;
Rishi, Bikramjit
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 842-873
Persistent link: https://www.econbiz.de/10015049469
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