Search Results - subject:"store proximity"

In-store proximity marketing: experimenting with digital point-of-sales communication

Willems, Kim; Brengman, Malaika; van de Sanden, Stephanie - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 910-927

paper is to determine appropriate location-based content for in-store proximity marketing. Design/methodology/approach A …

Persistent link: https://www.econbiz.de/10014804783

In-store proximity marketing : experimenting with digital point-of-sales communication

Willems, Kim; Brengman, Malaika; Van de Sanden, Stephanie - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 910-927

Persistent link: https://www.econbiz.de/10011775744

The interaction between face-to-face and electronic delivery: the case of the Italian banking industry

Patti, Emilia Bonaccorsi di; Gobbi, Giorgio; Mistrulli, … - Banca d'Italia - 2004

We empirically investigate the relevance of demand-side complementarity between electronic and traditional provision of banking services. Since no systematic data on prices for the two types of services is available, it is not possible to estimate cross-elasticities of demand. We resort to two...

Persistent link: https://www.econbiz.de/10005113563