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bouche à oreille
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confiance
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Quelles stratégies pour les musées sur Internet ? Entre " click and mortar " et " mortar and click "
Notebaert, Jean-François
;
Pulh, Mathilde
;
Mencarelli, Rémi
-
HAL
-
2011
De nombreuses entreprises utilisent Internet dans le cadre d'une
stratégie
click
and
mortar
. Cette même stratégie est …
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