Companies in the hospitality sector (hotels, restaurants etc.) aim to distinguish their brand image and differentiate their product or service among the competitors by adopting particular brand strategies since identifying a target customer base and understanding their needs and preferences are...

Organizations are very often subject to reforms due to changes taking place in the markets or more broadly societal changes. These changes can either have direct or indirect effects on the organizations. In the wake of constant changes, whether to be direct or indirect companies who have...