Search Results - subject:"streamer"

The Streamer's sales strategy choice considering sales effort

Zhen, Xueping; Wang, Ping; Li, Xinran - In: Journal of retailing and consumer services 78 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015085052

Is virtual streamer useful? : effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks

Xie, Jifei; Wu, Haoyu; Liu, Kexi; Cui, Yunce; Zhang, Xiaofei - 2024

Persistent link: https://www.econbiz.de/10015101949

The trust-driven path to consumer engagement behaviors : exploring the role of streamer and platform characteristics in live-streaming E-commerce

Tedjakusuma, Adi Prasetyo; Silalahi, Andri Dayarana K.; … - In: Digital business 5 (2025) 1, pp. 1-15

research explores how streamer and platform characteristics jointly influence trust and drive consumer engagement behaviors … (CEB). This study examines how streamer attributes (beauty, humor, passion, expertise, and warmth) and platform features …

Persistent link: https://www.econbiz.de/10015410567

Research on the impact of streamers' linguistic emotional valence on live streaming performance in live streaming shopping environments

Ma, Xiangyang; Chen, Hongzhong; Lang, Xiaoping; Li, Tieshan - 2024

Persistent link: https://www.econbiz.de/10015125116

Numerical Modelling of Mutual Effect among Nearby Needles in a Multi-Needle Configuration of an Atmospheric Air Dielectric Barrier Discharge

Wang, Xiaojing; Yao, Chenguo; Sun, Caixin; Yang, Qing; … - In: Energies 5 (2012) 5, pp. 1433-1454

Poisson’s equation. The electric fields at the streamer head of the middle needle (MN) and the side needles (SNs) in a three … average energy profile of MN and SNs (including those in the streamer channel, at the streamer head, and in the unbridged gap …), and the electron densities at the streamer head of the MN and SNs also decreased. The results obtained in the current …

Persistent link: https://www.econbiz.de/10010676094