Search Results - subject:"streaming platform"

The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms : a systematic literature review

Wu, Tong; Jiang, Nan; Jayakumar, Thivashini; Chen, Mobai - In: Cogent business & management 11 (2024) 1, pp. 1-23

streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine …

Persistent link: https://www.econbiz.de/10014526504

What makes us click "play"? : an empirical analysis of content-related success factors for streaming service adoption in Germany

Vogel, Henrik; Weidenbeck, Simon - 2026

Faced with intense competition in the video-on-demand (VoD) market, providers are under increasing pressure to understand the determinants of user acceptance to justify significant investments in content and infrastructure. Based on the stimulus-organism-response (S-O-R) model, this study...

Persistent link: https://www.econbiz.de/10015615774

The role of ownership inclination on the intention to subscribe to music streaming among older adults

Pannawit Sanitnarathorn; Wanny Oentoro; Onouma Thummapol; … - In: Cogent business & management 12 (2025) 1, pp. 1-13

This study investigates the factors influencing older adults' willingness to subscribe to music streaming services, focusing on ownership inclination as a mediator. While the adoption of music streaming services among older adults has grown, research on their subscription behaviors remains...

Persistent link: https://www.econbiz.de/10015607650