Zeng, Zhanjing; Chen, Po-Ju; Xiao, Xiao; Liu, Peixue; … - In: Journal of Hospitality and Tourism Technology 13 (2022) 5, pp. 972-991
equation modeling with the SmartPLS approach was adopted to estimate and validate the model. Findings The results of this paper …/methodology/approach A total of 636 valid questionnaires were selected from tourists visiting Lijiang Ancient Town. The partial least squares-structural …