The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied. Data were collected via physical self-administered...

This paper investigates the relationships between environmental technology and competitiveness focusing on 224 industrial corporations. To date, there is still a debate regarding the benefits of being green. Previous literature has investigated this relationship mostly in developed countries....

Drawing on the theory of planned behavior, the main purpose of this cross-sectional study was to identify gender-related differences in the levels of and the interrelations among attitude toward entrepreneurship, perceived behavioral control, and entrepreneurial intention using multi-group...

We explore the farmers' perception of how different external drivers of changes in farming activities could lead to sustainability practices among wine producers. The general assumption is that regulatory and market forces can change the production strategies of wine producers, which could...

Dem Kaufentscheidungsverhalten bei funktionalen Sonderausstattungen ist trotz kritischer und stets steigender Bedeutung insbesondere in der Premium-Automobilindustrie in der wissenschaftlichen Literatur bislang nur wenig Aufmerksamkeit geschenkt worden. Das zentrale Forschungsziel der...