Partial Least Squares (PLS) is an estimation method and an algorithm for latent variable path (LVP) models. PLS is a component technique and estimates the latent variables as weighted aggregates. The implications of this choice are considered and compared to covariance structure techniques like...

Acknowledgement Figures Tables Abbreviations CHAPTER-I Introduction CHAPfER-II Objectives CHAPTFFIII Conceptual Framework and Research Methodology CHAPTER-IV Profile of Pharmaceutical Industry CHAPTER-V Results and Discussions CHAPTER-VI Conclusions and Recommendations Annexure Bibliography Websites