Hovhannisyan, Vardges; Gould, Brian W. - Agricultural and Applied Economics Association - AAEA - 2011
under study. Lastly, we apply this generalized structural model to study the retailer behavior in marketing national brand …The objective of our research is to investigate retailer market conduct in the sale of beverage milk using a structural … model of consumer behavior and retailer optimality conditions that embrace a range of competitive scenarios. The study is …