Purpose – Customer loyalty is a focal concern for marketers who seek to identify its antecedents and causal structure with the aim of better understanding, predicting and managing loyalty. The purpose of this paper is to model both current behaviour (measured as share of wallet) and future...

Purpose – This paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty. Design/methodology/approach – This paper is based on exploratory and confirmatory studies that provide a...

Purpose – The purpose of this paper is to review and understand the underlying structure of price perception, to recognize how cultural factors influence price perception, and to develop and empirically test a model of cultural differences and price perception. Design/methodology/approach –...

Purpose – Enterprise resource planning (ERP) systems enhance productivity and working quality by offering integration, standardization and simplification of multiple business transactions. The present study seeks to introduce a conceptual framework that investigates the way that human inputs...

Purpose – The focus of this paper is to identify factors determining willingness to pay, preferences for geographic areas, and preferred times for study abroad and semester abroad programs. Design/methodology/approach – A unique survey instrument is utilized, which was administered to a...

Purpose – National policy makers in India have realized that the research and development (R&D) performance of India has not been up to the benchmark. This paper aims to identify and develop the structural cause and effect relationship among various factors that affect the performance of...

Purpose – This paper aims to propose and empirically test a theoretical model positing relationships among emotional intelligence (EI), creativity, proactivity, and attitudes towards entrepreneurship and entrepreneurial intent. Design/methodology/approach – A questionnaire survey was...

Purpose – The main purpose of this paper is to analyse the moderating effect of consumer altruistic values upon two drivers of brand credibility in cause‐related marketing (CrM): cause‐brand fit and consumer attribution of altruistic brand motivations. Design/methodology/approach – This...

Purpose – The purpose of this paper is to report on research that models factors that favour the extension of e‐government. Hypotheses were proposed regarding the role of municipal resources, politicians and environment as elements that stimulate e‐government. It aims to argue that larger...

Purpose – Close links between buyers and suppliers are increasingly cited as a critical differentiator of high and low performers in global supply chains. While the application of performance measures to manage supplier relationships has been well‐identified and encouraged in the literature,...