Search Results - subject:"structure similarities"

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Kisiołek, Artur; Karyy, Oleh; Halkiv, Liubov - In: Comparative Economic Research. Central and Eastern Europe 23 (2020) 2, pp. 87-102

In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions' (HEIs) marketing policies to be diversified, digitalized, and integrated into the...

Persistent link: https://www.econbiz.de/10013204634

Comparative analysis of the practice of Internet use in the marketing activities of higher education institutions in Poland and Ukraine

Kisiołek, Artur; Karyy, Oleh; Нalkiv, Liubov - In: Comparative economic research : Central and Eastern Europe 23 (2020) 2, pp. 87-102

In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions’ (HEIs) marketing policies to be diversified, digitalized, and integrated into the...

Persistent link: https://www.econbiz.de/10012417665