Zhang, Jie; Zhang, Rachel Q. - In: European Journal of Operational Research 240 (2015) 1, pp. 84-97
Deceptive counterfeits differ from non-deceptive ones in that they are packaged and sold as authentic brand name products so that consumers may buy counterfeits unknowingly. When a distribution channel, referred to as the general channel, has been penetrated with deceptive counterfeits, a brand...