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MOBA
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désindividuation
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familiarité avec l’équipe
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liens forts
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objets virtuels
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susceptibilité aux influences interpersonnelles
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théorie de Köhler
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Recherche et applications en marketing : RAM
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Liens forts entre les joueurs et familiarité avec l'équipe : vers une nouvelle compréhension du comportement d'achat des joueurs de MOBA
Yildiz, Helene
;
Reiter, Alan
;
Afawubo, Komivi
- In:
Recherche et applications en marketing : RAM
40
(
2025
)
2
,
pp. 88-121
Persistent link: https://www.econbiz.de/10015417065
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