Li, Yingxia; Kamal Basha, Norazlyn; Ng, Siew Imm; Lin, … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2324-2353
attributes (expertise, authenticity, attractiveness, and homophily) have a positive influence on swift guanxi, and swift guanxi … relationship factors (swift guanxi, calculative commitment, and affective commitment) significantly affect repurchase intentions … expertise – swift guanxi, attractiveness – swift guanxi, cognitive commitment – repurchase intention and affective commitment …