Rising expectations in society for moral brand behavior have increased the relevance of brand purpose communication on social media. Nevertheless, there is a lack of fundamental research in this area. This study therefore examines brand purpose communication on Twitter, particularly with regard...

Rising expectations in society for moral brand behavior have increased the relevance of brand purpose communication on social media. Nevertheless, there is a lack of fundamental research in this area. This study therefore examines brand purpose communication on Twitter, particularly with regard...

This study analyses intergenerational class mobility in China as a case study of a quantitative sociological approach to social mobility research in the Global South. Drawing on national representative surveys collected between 2010 and 2015 in China, the analysis focuses on absolute and...

This study analyses intergenerational class mobility in China as a case study of a quantitative sociological approach to social mobility research in the Global South. Drawing on national representative surveys collected between 2010 and 2015 in China, the analysis focuses on absolute and...