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Search: subject:"tangible functionalities"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Achieving distribution equity through emotional functionalities and value-based bonding : an analysis with structural equation modeling
Bhattachary, Subhajit
;
Singh, Anurag
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10011471410
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