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Marketing management of the territory in the aspect of the regional brand formation

Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78

Persistent link: https://www.econbiz.de/10012221008

The role of marketing environment and target audiences in the process of territory brand formation

O. M., Kalieva; O. V., Ivanchenko; O. N., Mirgorodskaya O.N. - In: European research studies 21 (2018) 2, pp. 63-71

Persistent link: https://www.econbiz.de/10012221762

Best practices in social marketing among Aboriginal people

Madill, Judith; Wallace, Libbie; Goneau-Lessard, Karine; … - In: Journal of Social Marketing 4 (2014) 2, pp. 155-175

Purpose – The purpose of this paper is to identify, summarize and assess literature focused on developing social marketing programs for Aboriginal people. Design/methodology/approach – The authors conducted a literature search and review of research papers concerning social marketing and...

Persistent link: https://www.econbiz.de/10014907250

ИНСТИТУТ ОЦЕНКИ ПОЛИТИКИ В ПРОСТРАНСТВЕ ШОС

ВЕНИАМИНОВИЧ, ШАМКОВ ЮРИЙ; … - In: ЭКОНОМИКА РЕГИОНА (2012) 3, pp. 212-217

В рамках данной статьи рассматривается, как реализуется потенциал оценивания политики в странах — членах ШОС: Казахстане, Киргизии, Таджикистане, Узбекистане и...

Persistent link: https://www.econbiz.de/10011230517