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  • Search: subject:"target consumer segment"
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Year of publication
Subject
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Consumer behaviour 1 Consumer information sharing 1 Einzelhandel 1 Information behaviour 1 Information dissemination 1 Informationsverbreitung 1 Informationsverhalten 1 Konsumentenverhalten 1 Lieferkette 1 Online retailing 1 Online-Handel 1 Preismanagement 1 Pricing strategy 1 Retail trade 1 Supply chain 1 Target group 1 Viral marketing 1 Virales Marketing 1 Zielgruppe 1 online reviews 1 pricing 1 supply chain 1 target consumer segment 1
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Online availability
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Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Kong, Guangwen 1 Li, Guang 1 Ma, Buqing 1
Published in...
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Production and operations management : the flagship research journal of the Production and Operations Management Society 1
Source
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ECONIS (ZBW) 1
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To hinder or to facilitate : retailers' strategy of consumer information sharing
Ma, Buqing; Li, Guang; Kong, Guangwen - In: Production and operations management : the flagship … 33 (2024) 8, pp. 1759-1774
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