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~subject:"Internet marketing"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Subject
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Internet marketing
Online-Marketing
91
Social Web
63
Social web
63
Consumer behaviour
49
Konsumentenverhalten
49
Online retailing
37
Online-Handel
37
Viral marketing
28
Virales Marketing
28
E-commerce
19
Electronic Commerce
19
Social network
14
Soziales Netzwerk
14
Website
13
Beziehungsmarketing
12
Relationship marketing
12
Social media
12
Advertising effects
10
Werbewirkung
10
Experiment
8
Brand management
7
Markenführung
7
Online reviews
6
Social relations
6
Soziale Beziehungen
6
Advertising
5
Customer integration
5
Data Mining
5
Data mining
5
Kundenintegration
5
Social media analytics
5
Social networking sites
5
Werbung
5
Brand image
4
China
4
Confidence
4
Customer satisfaction
4
Facebook
4
Internet
4
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80
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91
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91
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91
Conference paper
1
Konferenzbeitrag
1
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English
91
Author
All
Benitez, Jose
3
Warkentin, Merrill
3
Cao, Huanhuan
2
Li, Dahui
2
Li, Xiaolin
2
Li, Yung-Ming
2
Lin, Lien-Fa
2
Mai, Feng
2
Wu, Chaojiang
2
Wu, Ji
2
Wu, Yi
2
Yan, Zhijun
2
Yu, Jie
2
Zhang, Dongsong
2
Zheng, Chundong
2
Akrout, Houcine
1
Akula, Vasudeva
1
Ba, Sulin
1
Bahri, Shamshul
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Beck, Roman
1
Ben Mimoun, Mohamed Slim
1
Benavent, Christophe
1
Bendler, Johannes
1
Bilgihan, Anil
1
Bockstedt, Jesse
1
Bose, Indranil
1
Brandt, Tobias
1
Braojos, Jessica
1
Brocato, E. Deanne
1
Cahalane, Michael
1
Calderon, Dennis
1
Cao, Yanan
1
Castillo, Ana
1
Chan, Hing Kai
1
Chan, Tommy K. H.
1
Chang, Che-Wei
1
Chang, Hsin Hsin
1
Chang, Man Kit
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Cogent business & management
55
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
91
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Limited engagement of SMEs with social media : a structuration and sensemaking perspective
Meier, Andrea
;
Peters, Mike
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014434729
Saved in:
4
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
5
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
6
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
7
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
8
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
9
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
10
Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen
;
Davison, Robert M.
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
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