Search Results - subject:"targeting and positioning"

Thomas, Mary Rani; George, Ginu - In: IIMS journal of management science 12 (2021) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10013361252

Robson, Andrew; Hart, David John - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1680-1706

Persistent link: https://www.econbiz.de/10012424266

Kotler, Philip; Manrai, Lalita A.; Lascu, Dana-Nicoleta; … - In: International business review : the official journal of … 28 (2019) 3, pp. 482-498

Persistent link: https://www.econbiz.de/10012017609

Fuentes Fernández, Rosana; Vriesekoop, Frank; Urbano, … - In: International Journal of Wine Business Research 29 (2017) 3, pp. 269-284

theoretical viewpoint is to analyse wineries’ SM segmentation, targeting and positioning (STP) to help the wine industry to …

Persistent link: https://www.econbiz.de/10014814400

Fuentes Fernández, Rosana; Vriesekoop, Frank; Urbano, … - In: International journal of wine business research : IJWBR 29 (2017) 3, pp. 269-284

Persistent link: https://www.econbiz.de/10011781085

Ifediora, Chuka Uzoma; Igwe, Anthony A.; Ukpere, Wilfred I. - In: Risk governance & control : financial markets & institutions 5 (2015) 3, pp. 67-80

Persistent link: https://www.econbiz.de/10011596086