Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"targeting and referrals"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Agent-based modeling
1
Agentenbasierte Modellierung
1
Business model
1
Geschäftsmodell
1
Management information system
1
Management-Informationssystem
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
agent-based modeling
1
freemium business model
1
marketing decision support systems
1
targeting and referrals
1
word of mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chica, Manuel
1
Rand, William
1
Published in...
All
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building agent-based decision support systems for word-of-mouth programs : a freemium application
Chica, Manuel
;
Rand, William
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 752-767
Persistent link: https://www.econbiz.de/10011762831
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
