purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical …), task definition (regular purchase, purchase in large quantities and getting ideas/knowing new products), perceived risk … experiences have significant affect on supermarket and hypermarket store format choice decisions. Whereas, task definition …

purpose of this paper is to examine the impact of situational factors such as task definition, perceived risk, physical …), task definition (regular purchase, purchase in large quantities and getting ideas/knowing new products), perceived risk … experiences have significant affect on supermarket and hypermarket store format choice decisions. Whereas, task definition …